Client: Youtube, Shorts
To launch Youtube Shorts, we leaned into a truth about Youtube. That YT is the OG when it comes to remix culture. For almost two decades (srsly that long), creators and artists have gone to Youtube to remix long form videos. Now with the launch of Youtube Shorts, we wanted to show how easy this is with YTS for (so hot right now, thx gen z) short form videos. We worked with leading creators in Canada to celebrate the power of remix culture. And of course, gave this culture an anthem — a remix of the 50’s cult hit Short Shorts with one of the prolific producers out of Canada: Wondagurl.
Coverage: The Message: YouTube Shorts Captures creative spirit of gen-z, LBB
Agency: Mint
Client: Google, Youtube
Talent: @wondagurl, @bizzyboom, @janetrosee, @charlottecardin, @_lbro
Director: Emma Higgins
Executive Creative Director: Kim Tarlo
Associate Creative Director / Art Director: Anna Cumyn
Senior Copywriter: Sean Ngo
Design: Keenan Mathura, Will Ng & Sylvain Beaudry
Strategy: Kelly Deuster & Anandi Vara
PR: Sam Margolis-Fogle, Laura Trubkin Steuer, Sarah Garber & Aakanksha Malhxtra
Client Services: Kristine Lafreniere, Sebatien Darcel-Sinclair, Laura Gregory and Ashley White
Media: Dan Snitman
Project Manager: Yulia Gavriltseva
Producers: Samantha Fichtner
Production Partners: @fela.tv, @wearegraysonmusic, @studiofeather, @outsideeditorial