Client: WeedMD

WeedMD wanted to create a new recreation cannabis brand at legalization in Canada. However, rules were tight. And so we had to create a brand with feeling without crossing the line. We arrived at the name Color, because with legalization, cannabis was no longer black and white - but could be experienced in a full-range of colour. To bring this notion to life, our brand and launch campaign demonstrated the everyday beauty we can experience all around us, if we choose to tune in.

Press: Design Boom, LLB Online, Strategy